2012 - Let the Talent Wars Begin!
Tuesday, January 31, 2012 at 10:24PM Among many of my professional colleagues they have noticed a significant upswing in hiring in our local area of the Silicon Valley and their local areas across the country. However in many cases while they see the hiring we have not been able to take the time to compare notes on what we see as trends.
While a totally informal poll with absolutely no scientific method, among the executives and technology specialists that I interact with on a regular basis there are a number of areas of growth:
- Cloud. This is both a mix of cloud providers such as SalesForce, Amazon, etc. Also there is growth in cloud enablement or provisioning where organizations are looking to create their own internal clouds.
- Mobile. Everyone I have spoken to has seen significant demand for mobile expertise. While there is a large amount of focus on Apple iOS and Google Android, there is also increased demand in Windows Phone 7 as well.
- Big Data and it's corresponding analytics. I put both of these together because in my mind there are several facets to big data such as infrastructure/operation, and the very valuable analytics. While it is true that the ideal is to have data scientists, many organizations want the value of the analytics are looking to convert internal personnel to the task and/or looking for tools/services.
- Enterprise Applications. Surprised? As more experienced individuals retire or move away from core enterprise applications, younger talent finds such applications very boring and unattractive leaving large gaps in terms of having personnel capable of meeting the demand. This demand is unlikely to change as enterprise applications are not really capturing the imagination of graduating college students.
- Social Networking. A very fast growing area thanks to the competition between Facebook and Google, many professionals are finding significant demand in this area in terms of services, analytics, competitive products, and consulting.
- Gaming. Casual and social gaming have certainly increased but the increased interest in gamification techniques and how they can be applied to companies have created a noticeable increase in companies looking for those with some degree of background in gaming. How much this grows remains to be seen but it is interesting.
- Enterprise Consumerization. Many organizations are looking to create large financial impacts by engaging and retaining orders of magnitude of customers. In order to do this, companies are looking at ways to introduce degrees of consumerization into their organizations and ultimately personnel who understand various aspects of this concept and what it entails.
- User Experience. Many companies now realize that user experience is tremendously important to attracting and retaining customers. As a consequence there is a very large increase in looking for designers, user experience experts, and other disciplines. This includes not only creating whole new experiences from scratch but transitional as well moving from existing ones to new ones.
In addition to these areas, there are corresponding increases for a variety of experience levels ranging from college graduates to experienced professionals.
Another observation about these positions is a commensurate increase in their expectations along a variety of dimensions: flexibility, entrepreneurial, adaptability, and many others. Many of my colleagues have also noticed that most of the organizations had in fact held conservative stances during the recession which while natural created skills gaps between what the market now demanded and their own skills. As a result, many find seizing these new opportunities more daunting than they had originally planned.
2012 signals a period of unparalleled demand for professionals that we all hope will be shared by others on the road to recovery.

