What Do You Want? - Setting Career Goals and Expectations
Friday, January 28, 2011 at 9:12AM One of the most common questions that I receive happen to be about how professionals can manage their careers more effectively. Among my colleagues, peers and friends I am not only very knowledgeable about technology, leadership, and innovation, I also happen to be someone they would seek advice about on their careers.
Recently with the shifts in the marketplace for 2011 where there is a definite up-tick in talent hiring among the companies of the silicon valley, many professionals are wondering if they should be making a move. Hence lots of professionals ask me about my opinion on the matter.
While there is definitely a surge in hiring, one has to keep in mind that the overall unemployment for our area is still relatively high, about 9-12% or so. Yet it is also true at the same time that there is are a lot of opportunities to be hired and not just at the lower end of the spectrum, but many that are within the $100K+ range. The reason why this is important to keep in mind, is that while there is hiring, it is a specific type of hiring that is occurring since if it were general in nature overall unemployment would be impacted.
So the next logical question which many would naturally go forward with would be something akin to "What opportunities are available?". I instead steer my colleagues to a different question... "What do you want?". This generally catches them off guard with most responding with mild surprise and astonishment. "It should be obvious what I want to do!" is a typical response. So then I ask them to elaborate on this subject since it is not really obvious to me. After several attempts, it becomes increasingly clear that they themselves do not really know either.
This single question is perhaps one of the most important, unanswered and obvious questions to ask for any professional at any stage of their career. It also has to be one of the most frequently asked since rarely if ever are there instances where life situations remain so stable that some degree of reassessment is in order. Most of the time responses fall back to positions such as "I want to be a director!". I simply counter with my standard reply of "Why do you want to be a director?". At this point most professionals are caught off guard, unable to properly articulate their reasoning. Most of the time during their statements it is easy to conclude that they want such a position because "I have earned it." which may or may not be true. Yet their inability to articulate the value of the actual progression in terms of their career is very indicative that they have not thought much about their career goals or plans in general.
Being a director or a higher rank in a chosen profession can bring any number of benefits such as improving leadership skills, chances to mentor others, learning how the organization functions, making more critical value decisions for the organization, etc. Yet even this gain has to be placed into the perspective of the overall professional's career goals. So using my question of "What do you want?" I help professionals bring focus to their objectives. Is it to learn to be the founder of your company, to better understand making management decisions, to lead teams of people through difficult encounters, to learn new things, to assist others in their career growth? The answers are as varied as are the individual professionals who answer them.
More importantly since I tend to have a heavy technical focus, the situation is more along the lines of helping professionals understand if they are at a critical decision point; specifically moving away from hands-on technical work to more hands-off duties. For many engineers and technical specialists, getting into the guts of what they do is all they are familiar with. More importantly, depending on the career goals, being hands-on is absolutely critical for continued viability in the marketplace. For example, if a professional wants to pursue a career in building sophisticated toolkits for software engineers, they need to actually construct it. In the silicon valley, it is very common to have unconferences called "Hackathons" where groups of like-minded engineers meet and rally around common themes and produce working products/services/businesses from concepts, usually in under 72 hours. Being able to participate in such hands-on development is the key to successful career growth. However another approach that is equally valuable is the ability to lead such endeavors leveraging past hands-on experience. Using the same toolkit example, a professional can find themselves collaborating with a team in a leadership role to achieve the same end.
The key to these outlooks happens to be perspective. Leadership takes a certain skills and effort in addition to any hands-on skills that a professional uses. Most successful professionals become what I call "generalists" in that they have a mixture of skills for a variety of situations making them very effective towards a range of problems. By looking at the evolving nature of one's skills and values over time, a professional can determine based on these changes the ranges of challenges they can tackle and in what manner. These help form the basis of a decision on where to take their careers. Maybe a professional feels more comfortable with certain duties than others, yet only by really focusing on what they want to do now and in the near term, can they start to understand the gap between their current career and where they want to be.
Once the gap has been identified, plans can be made to bridge the gaps such that these professionals can more accurately target their next career opportunity. It is a very large ocean of opportunity. Without focusing on what someone wants, it is almost certainly the opportunities that come their way will be mostly random requiring a lot of effort and energy to sort through it.
In a recent example with a fellow professional, I mentioned how Google was going to hire about 6,000 employees over the course of 2011. Some would be through normal hiring, others through acquisition. Regardless of the method it represents a significant surge in hiring. Many engineers and technical professionals would love to work for Google. So in this conversation I asked how being at Google aligned with their career goals and plans. After a short discussion they came upon the realization that they did not know how such a move would truly benefit them. They thought that reaching Google would be "their ultimate destination". I brought up another perspective that such a move would be the equivalent to getting into a prestigious college: it helps the professional get ready for their next big move. They admitted they had not thought about that.
In the end being able to take advantage of an opportunity is a bit of luck mixed with planning. However many professionals very rarely have anything resembling a plan so they leave it to luck to get by. For as much time as we spend on answering emails, tweeting, facebooking, going to meetings, picking up groceries, getting gas, etc. we need to spend a little time planning for our careers. After all only we cannot really go after something if we do not know what we want.

